Meet Veronica Mitchell

Founder / CEO of NabbitIt™

I created NabbitIt™ after realizing something that seemed oddly backwards to me: businesses routinely get organized financial reports so they can understand where their money is going and make better decisions, but most households do not.

Even people who are doing well financially can still struggle to answer basic questions like: Where did our money actually go this month? What are we spending more on than we realize? What do we own? What do we owe?

My background is in technology, operations, and building systems that make complicated things easier to understand and manage. I spent years solving problems, improving processes, and helping organizations make sense of information. NabbitIt™ grew from applying that same thinking to household finances.

Why Personal Bookkeeping Matters to Me

I believe people make better decisions when they have the facts in front of them.

You should not have to spend hours pulling together statements, spreadsheets, apps, and account information just to understand your own financial life. Personal bookkeeping gives households the kind of regular financial visibility businesses have relied on for years.

That is what NabbitIt™ is designed to provide: practical, understandable financial clarity without making money feel more complicated than it already is.

Why I’m Building the Nabbit Community

I also realized I could not personally be everyone’s Nabbit.
At the same time, I saw people spending thousands of dollars learning bookkeeping, only to finish a course and still have to figure out how to build a business, find clients, and do everything alone.

I wanted to create something different.

NabbitIt™ gives people the opportunity to build their own personal bookkeeping business with training, tools, community, ongoing support, client opportunities, and the option to mentor other Nabbits as they grow.

My goal is simple:
Better financial visibility for households. Better opportunities for people.

That is what we are building.